On the cover of the April issue of Men’s Health, we see twenty year old Canadian pop-star Justin Bieber posing shirtless, hands behind his head, with the quote “It’s time for me to grow up.”
There are mixed opinions on the young star, which are highlighted in Men’s Health writer Oliver Broudy’s featured article, “The Reinvention of Justin Bieber.” According to Broudy, it wasn’t as if he didn’t like Bieber, but that he found the singer to be offensive. Many would argue this to be harsh, though others may agree, even support this statement. Broudy’s article continues in what seems to be a sour tone, remarking that Bieber’s success relied on his skilled producers and has large fan base of young tween and teenage girls, even commenting that Bieber had become a girl similar to his fans.
Though the particular remarks of his could be argued to be harsh and almost as if the Men’s Health writer is envious of the young celebrity’s success, others could beg to differ, finding Broudy to be voicing the concerns and thoughts that most of the general public store in the back of their heads toward Bieber. He continues to comment that the young celebrity has never had to deal with the “crap” that we do, such as attending job interviews, using public transportation, being at a bar and getting “dumped”, or simply mowing the front lawn.
He speaks of the star being carried up the Great Wall of China by his bodyguards, and that Bieber has had nearly everything handed to him. According to Broudy, the singer expects manhood to also be “handed” to him.Broudy paints Justin Bieber as a pampered young celebrity with little knowledge or experience of the real world that we live in. Not everyone agrees with the version of Justin Bieber created by Broudy, arguing that Bieber has had to face many problems that many of us simply couldn’t handle. For instance, having fans and the paparazzi swarm around him and his family, throwing questions at them and refusing to give the, any privacy, or the cruel and simply disturbing remarks being published on the internet or through editorials.
Broudy’s choice of words have a sting to them, creating the sense of envy, personal distaste, and offensiveness toward the celebrity. The article isn’t completely constructed of tart and cutting adjectives describing the star. Near the conclusion, Broudy sounds somewhat empathetic towards the twenty-year-old celebrity, almost as if he pities him, remarking about how hard it is to be a man today.It’s doubtful that Broudy’s editorial will have effect on any self-dubbed ‘Believers’ out there, however, the article seems to be reinforcing the idea that have made most non-fans shudder, clench their fists, or snicker when the name ‘Justin Bieber’ is declared outloud, the idea that Justin Bieber is just a spoiled, cocky, and entitled kid who doesn’t know how his fans and the majority of the population lives or what it really means to be an ‘adult.’
Whether the image of Bieber created by Broudy is an accurate representation of the young star is for the readers and fans to decide.